Monica Jones is back with "Riunite"

 Back in September we had a guest speaker come into class by the name of Monica Jones. Monica, a member of Modea right here in Blacksburg, talked us about her journey that eventually led to Modea, working for a digital Ad Agency, and different opportunities and niches to starting a career in advertising. Now that most of the semester has gone by and we as a class have received more   She plans on coming into our class this Thursday again to show us the creative brief for "Riunite Sweet". Riunite is the name of a wine company that produces many assortments of flavors and different types of wines based and founded in New York. Although not much detail was given in class about the brief, the general information was that it is about Reunites line of "Sweet" is trying a different direction and looking at a younger target. I already have noticed that the wheels have been turning for that, Reunite Sweet already has a twitter account and has been posting to the population with interesting tips and information about the wine. I am curious to see and hear what Monica has to present to us about how they plan on reeling in a younger generation that already seems to be a wine aimed for older consumers. Currently in class we are starting to get into our creative pitches for the next part of our projects. Hopefully this presentation will get the creative juices flowing for me and help out our group in pointing us in the right direction for the proper game plan in getting the right pitch. We are in the process of the brainstorming phase so would like our group to really start getting some good ideas on paper.