"This is Sportscenter" Newest Commercial

      For years the ESPN industry has had the most popular commercials for their program Sportscenter, always entitled "This is Sportsenter" at the end of every commercial. Known for its humor with combining  Sporstcenter news anchors with popular athletes of the time, ESPN has received more popularity and recognition for their great commercials. Most of the commercials consist of the news anchors and athletes working together for ESPN in a business setting. The newest commercial involves an older anchor whom is known as a respective representative for Sportscenter, rocking around in his room with long hair and being rebellious to his mother, the commercial is extremely funny and has been a huge hit on the web. It is such a hit that not only the anchor, but ESPN's social media has been blowing up with comments and new followers. For the last couple of days on the Sportscenter show they have been airing the commercial during the show because of the popularity. I have never seen Sportscenter do that before, I am curious if it is because this particular commerical is that popular, or they are trying to keep getting more of those social media followers. I am sure it is a combination of the two, but I am hoping that ESPN does not continuously play this out and ruin a good thing.