Monday, October 15, 2012

Brandon Thornton guest speaker


   So far I have been very pleased with the guest speakers that have been coming into my advertising class. I think Steve Grant has the top spot as the best presenter with regards to my interests and for our creative brief project. However, after reading some earlier interviews and information about Brandon Thornton we may have a new top dog. I am very curious to hear from the Richmond, Va native about his time with Weiden+Kennedy and what his current projects are. I have a good feeling that he could be very beneficial to our group projects especially from the creative side. Looking at an interview with Brandon from Weiden+Kennedy, he seems like a guy that me and the rest of the students can relate to. I am really interested in what type of strategic planning he was involved in with Nike. I have a high regard for the Nike brand and sounds like something I would be interested in when applying for jobs. Like I stated before I believe this will be a big help in the creative aspect, with regards to me I would say I can be creative, but I am having trouble with trying to find out a creative niche for our creative brief. I am hoping that Brandon can shed some life on ways to utilize creativity properly and effectively when dealing with a project like this.    

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