HBO Go loves you more..

     As I was looking at new articles at adweek.com, I came across their "Ad of the Day", which featured HBO Go's newest ads. One of my huge personal brand admiration would defiantly have to be the HBO brand. Aside from the obvious movies that the channel provides, HBO has become notorious for having the most popular and best written shows and mini series. Their HBO Go app has shown to be a huge success for them, allowing fans to watch their favorite shows and movies on the go from tablet to even your phone. They recently put out new ads that show HBO Go as being their for you better than your loved ones. Sounds ridiculous I know, but the little commercials are extremely funny and shows the huge benefits of having the app. Adweek talks about in the article that it is perfect for the target market for the anti-social vibe because it has some truth to its huge fans, but at the same time allows comic relief and enables them to laugh at themselves. I really enjoyed the ads and thought they were extremely funny. They seem to be a bit crude and you kind of wonder how they get away with it, but I feel that's the essence of HBO, always extreme and controversial.