Lacoste: Predicting the future?

      Adweek recently put up an article in their daily "Ad of the Day" segment, which featured an ad put out by Lacoste that could hint at possible future endeavors for the company. The ad depicts a pretty standard fashion ad of models hanging around each other thinking they look normal, wearing the famous Lacoste polo shirts. However this ad for celebrating 80 years of the shirt is a bit different. The models are able to change the color of their shirt with just a swipe of a finger. For example, one model is walking down the street realizes that he is not enjoying the color of the shirt he is wearing , so he begins to scroll around on his own shirt to see what color he is feeling. The commercial continues with models being able to change any aspect of their clothes just by swiping or moving the clothes around similar to a touch phone or Ipad. From reading the rest of the article it appears that Lacoste is almost aiming toward future "geeks" to help make something like this somewhat of a possibilty. Even though how ridiculous that sounds, it seems as if the ad is meant to inspire these type of people to join up with the brand for the future. A smiliar futuristic product is already out with sweaters that have LED screens and others with lights in them that are selling for about $223, most likely not found at Macys. I think it was a pretty clever move from Lacoste to show that they are still "with the times" with this ad. Lacoste has been around for a long time with selling essentially the same type of product. Maybe some nerd out there will be inspired and jump Lacoste up to the newest age in fashion.