Looks like Beyonce is continuing her world domination when she just recently partnered up with Pepsi, becoming the brands newest ambassador. In an article I read from "Ad Age", the Beyonce and Pepsi new tag team shows how the Pepsi brand is collaborating with musical artists in a whole new way. Aside from the future shows and other promotions that Beyonce has with Pepsi including a, "Live for now" global TV commercial that I am sure anyone with a Television will be aware of it, some new pepsi cans feature Beyonce's face along side of the can.
Pepsi has been notorious with working with musicians. This year they worked with Nikki Minaj earlier this year as the first artist in the global spot. Also Beyonce will be part of the creative process, agreeing to work with the creative teams with designs of all materials related to the partnership. I believe this a great move by Pepsi, Beyonce has already proven to be a huge celebrity not only in the US, but globally as well, so that choice was a no contest. More importantly I think that they are giving Beyonce more "freedom" to express her style with working with the design teams will also help the Pepsi brand and grabbing more of the music target market. It also helps that her superstar husband "Jay-Z" is always making headlines for all the right reasons. The two have proven to dominate the entertainment industry and beyond, Jay-Z has hands in sports teams and other industries all on top of a great music career. The fact that now Pepsi is going to have her everywhere will only help the brand.
http://adage.com/article/news/pepsi-names-beyonce-brand-ambassador/238697/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
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